ANNE HERRIN - Your San Diego Realtor!

The Home Selling Process


 Selecting a Realtor

Your most important decision when selling your home is the selection of the person you choose to represent you. The job of your San Diego Realtor is to support you in selling your home with the best possible terms, and to aid you through the entire process. Your Realtor will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.


Developing a Marketing Strategy

In order to sell your home quickly and with the best possible terms, it’s necessary to prepare your home for the market. This process includes:
•Deciding when to put your home on the market.
•Establishing a strategic price based on recent comparable sales, local market conditions and
your motivation to sell.
•Estimating probable net proceeds.
•Advising you on how to make your home more appealing to potential buyers.


Negotiating the Offer

Your San Diego Realtor will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Realtor will leverage their experience and skills to advocate your interests:
•Reviewing the contract and obligations before you sign.
•Explaining how contingencies work.
•Protecting you from signing a “blank check” for unknown problems or repairs.
•Defining legal disclosure requirements.
•Orchestrate the offer process for “back-up” offers, if necessary.

Throughout the negotiation, your Realtor will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.


After the Offer is Accepted

Once an offer is accepted, your Realtor will manage all the details to make the process as stress-free and efficient as possible:
•Staying in contact with the buyer’s agent to ensure a smooth escrow.
•Following up on the progress of the buyer’s loan.
•Monitoring all contingency removal deadlines.
•Assisting you if a conflict with the buyer arises.


Finalizing and Closing the Transaction

Finalizing the process includes escrow reviewing all closing documents and ensuring both parties have copies. Your Realtor will stay in contact with escrow to make sure everything is in order for a timely close. When title has been recorded and the transaction has closed, escrow will deliver the closing check to you and your Realtor will deliver the keys to the new owner.